JAPAN for Superbalist

The concept: 24hrs in Tokyo

Known for boundary-breaking ideas and a no-rules-apply approach to style, Tokyo served as an ideal location for a shoot that was all about putting a new spin on cold-weather style. Taking to the city streets, the team created images evoking the theme “24 Hours in Tokyo”. The design solution took the concept one step further by housing the photography inside shapes that allude to street signs and windows.

Photography by Paul Ward


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