The concept: Contrast
Ashiq J. Photography focuses on the art of photography and retouching. His story is simple: he captures authentic raw moments on camera and he specializes in the art of perfection as a retoucher. Contrast. Contrast in skill-set, philosophy and product. Contrast as a tool in photoshop. Contrasting light. Contrast. It’s a dynamic, yet ever present, principle in the arts which allows for evergreen branding that could flourish into musical and film communication.